Social media
isn't the strategy.
It's one piece
of the puzzle.

Small to mid-size businesses and mission-driven organizations: NGOs, nonprofits, Jewish institutions, health and wellness brands, and consultants. My clients tend to be values-driven and want to grow organically.

That’s normal, and it’s exactly what the call is for. The short version: if you want social media off your plate, that’s full management. If you want to learn to run it yourself, that’s coaching. A lot of the time it comes down to budget, and that’s fine too. Some clients start with one and move to the other. We’ll figure out what fits together.

Every package is built around what you actually need, so I don’t list one-size-fits-all prices. On the call I’ll give you a real number based on your goals and where you’re starting from. No obligation and no pressure.

It depends on the service. For full management, I’ll need some things only you can give me: raw material, your input, and if you’re the face of the brand, videos of you. Nothing gets published without your sign-off. Coaching clients are more hands-on by design. Either way, my job is to keep your part as light as possible.

Organic social takes time to compound. Most clients see meaningful traction within 3-4 months. Some sooner. It depends on where you’re starting and the strategy behind it. Staying consistent is my job. That’s part of what you’re paying me for. I won’t promise overnight results. But I will show you exactly how we’re tracking each month.

Not at all. Some of my favorite results started from nothing. One client’s YouTube channel went from zero subscribers to over 3,700. Another started with a Facebook group of 12 people. It’s over 3,600 members now. Starting from scratch isn’t a problem. It means we get to build it right from day one.

Full management starts with a three-month commitment, because that’s honestly how long organic growth takes to get moving. You’ll see exactly how we’re tracking every month along the way. After that, clients stay because it’s working, not because a contract makes them.

LinkedIn, Instagram, Facebook, YouTube, TikTok, Pinterest, and X (Twitter). But I don’t recommend being everywhere. You need to be where your audience is actually hanging out, and part of the strategy is figuring out where that is. We focus where it matters.

You’re covered. Social media is what I do myself. For websites, branding, design, and paid advertising, I have a team of trusted specialists, and it all runs under my umbrella. I do the finding, the vetting, and the price-checking, so you get the right person without the runaround. One point of contact, one plan, and everything they build connects to it.

I use AI as a tool, not a ghostwriter. Everything goes through my eyes and expertise before it goes near your audience. The strategy, the voice, the judgment calls, those are always human. AI speeds things up and does a lot more than that, but the end result always sounds like you and your brand. That part is non-negotiable.

Yes. Most of my clients are in the US, Canada, UK, and Australia. Time zones are rarely an issue. We don’t need to be online at the same time for the work to get done.

You’ll be redirected to my Calendly to book a 30-minute call. I review your application before we meet so I can come prepared. The call is low-pressure. It’s a chance for us both to figure out if working together makes sense.